Branding and Identity for 35º North Coffee

How does a craft coffee startup become a local sensory sensation?

The Challenge

The Santa Fe born and bred artisans behind 35 North were roasting up something special, but the city’s crowded coffee space called for more than “just another cup.”

Sonido Sessions

The Big Idea

Go full-on Santa Fe. Create a hyperlocal identity rooted in Santa Fe’s geography, people, and culture.

We celebrated 35 North’s legacy of hard work and artistry.

We satiated Santa Feans’ natural thirsts for authenticity and adventure.

We brewed a bold brand that tastes, smells, and feels like home.