Experience Marketing and Brand Activation for Cosmica Artists

How does a boutique record label upstage industry behemoths?

The Challenge

Cosmica’s roster of talented musicians enjoyed a cross-cultural cult following, but the label remained undiscovered by mainstream audiences.

The Big Idea

Put the songs front and center. Curate an intimate but buzz-worthy fan experience to elevate Cosmica’s stature as an innovative record label.

We transformed the TKO digs into an exclusive SXSW hotspot.

We cultivated an immersive acoustic experience, online and IRL.

We gave Cosmica a platform to captivate music lovers across the universe.