The Big Idea
Celebrate in technicolor. Launch a Krispy Kreme in-store experience as colorful and delightful as their doughnuts.
![](https://tkoadvertising.com/wp-content/uploads/2017/02/krispy-kreme-76th-birthday-logo.jpg)
We invented a retro-funky visual language rooted in 1976 culture.
![](https://tkoadvertising.com/wp-content/uploads/2018/01/krispy-kreme-76-collateral.jpg)
We rewarded fans for sharing their experiences.
![](https://tkoadvertising.com/wp-content/uploads/2018/01/krispy-kreme-76-shirts-2up.jpg)
We shared our story in formats that evoked the kid in everyone.
![](https://tkoadvertising.com/wp-content/uploads/2017/06/krispy-kreme-76-stickers-mockup.jpg)