The Big Idea

Get personal. Blend bold language and vibrant visuals to appeal to visitors’ hearts, minds, and souls.

Visitors in 2016 versus 2015
Most visited
state museum
For the first time since its inception
Higher advertising response rate than national average

We distilled centuries of cultural influences into a distinct NHCC language.

We enriched the story with dual-language humor and Hispanic lifestyle references.

We turned potential visitors into lifelong ambassadors.