The big idea

Box up a headline-worthy moment. Bring media attention to New Mexico’s small-but-iconic destinations through custom “Hidden Gems” gift sets, exclusively designed for travel writers and influencers.

6 regions
17 influencers
followers reached
ABQ 30 Award
1 of 30 greatest ideas of the year
Gold Addy
Art Direction
Silver Addy
Direct Mail

We curated limited edition influencer kits to tell the stories of New Mexico’s lesser-known attractions.

We delivered boxes full of New Mexico True magic directly to influencers’ doors.

We got the most influential names in travel talking, Tweeting, and TikToking about New Mexico’s Hidden Gem destinations.