The big idea
Box up a headline-worthy moment. Bring media attention to New Mexico’s small-but-iconic destinations through custom “Hidden Gems” gift sets, exclusively designed for travel writers and influencers.
We curated limited edition influencer kits to tell the stories of New Mexico’s lesser-known attractions.
We delivered boxes full of New Mexico True magic directly to influencers’ doors.
We got the most influential names in travel talking, Tweeting, and TikToking about New Mexico’s Hidden Gem destinations.