The Big Idea

Create a universally “Texan” language. Visualize More in Common’s research findings to deepen the emotional connection with Texans of all backgrounds while celebrating their shared values and beliefs.

Bilingual pages
Bilingual data visualizations
Texan look and feel

We crafted a set of diverse visual identities inspired by the diverse cultural identities of Texans themselves.

We breathed humanity—and plenty of Texas pride—into More in Common’s research findings.

We helped Texans see they have more that unites them than divides them.

Check out the Threads of Texas website at