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The Big Idea
Create a universally “Texan” language. Visualize More in Common’s research findings to deepen the emotional connection with Texans of all backgrounds while celebrating their shared values and beliefs.
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We crafted a set of diverse visual identities inspired by the diverse cultural identities of Texans themselves.
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We breathed humanity—and plenty of Texas pride—into More in Common’s research findings.
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We helped Texans see they have more that unites them than divides them.
Check out the Threads of Texas website at https://threadsoftexas.us/