Visual Arts repositioning campaign for Tourism Santa Fe

How can you engage a new generation of art collectors without alienating established aficionados?

The Challenge

As the nation’s third largest art market, Santa Fe’s visual arts community boasted a wealth of diverse genres and mediums. However, the city’s visual arts reputation was limited to a Southwestern motif unappealing to a new generation of collectors.

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More In Common

The Big Idea

Get personal. Showcase the bold, traditional, genre-defying wonders of Santa Fe’s visual arts community in a virtual gallery shared with sophisticated collectors.

We let Santa Fe’s breathtaking art speak for itself.

We spoke “collector” – featuring content from trusted guest curators.

We shared the spotlight among 250+ galleries.

Visual Arts repositioning campaign for Tourism Santa Fe

As the nation’s third largest art market, Santa Fe’s visual arts community boasted a wealth of diverse genres and mediums. However, the city’s visual arts reputation was limited to a Southwestern motif unappealing to a new generation of collectors.

The Big Idea

Featured Projects

Valvoline

New Mexico Tourism Department

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