Multi-language awareness campaign for choosing Children’s Medicaid & CHIP dental coverage provider for DentaQuest

How do you connect with busy, young mothers making big decisions about their child's dental care options?

The Challenge

While medical coverage for children is available through Medicaid and CHIP, many recipients do not know dental coverage through DentaQuest is also included.

The Big Idea

Be Authentic. Reflect a mother’s aspirations for her child and be her trusted partner in making the path to fostering those pride-filled smiles and big dreams.

123M+

Impressions

23%

Increase in Membership

800K+

Website Visits

2X

Awareness of DentaQuest

80%

Pre-Roll Completion Rate

1 in 4

Users Returned to Landing Page

We acknowledged that she is seen, appreciated and welcome.

We respected and celebrated her and her child’s dreams.

We shared how to care for and protect her child’s oral health without adding more to her already full plate.

Multi-language awareness campaign for choosing Children’s Medicaid & CHIP dental coverage provider for DentaQuest

While medical coverage for children is available through Medicaid and CHIP, many recipients do not know dental coverage through DentaQuest is also included.

The Big Idea

Featured Projects

Tourism Santa Fe

University Federal Credit Union (UFCU)

Pebbl