Interactive web experience for New Mexico Tourism Department

How do you put an off-the-beaten-path wine destination on the national map?

The Challenge

While destination travelers were familiar with New Mexico’s unique natural landscape and rich cultural heritage, the state’s 400-year-old winemaking legacy largely flew under the radar.

Uncork authenticity. Take travelers on a virtual vino adventure through New Mexico’s pristine wine regions.

26.5 M

Unique Visitors

$20K +

Publicity Value

Silver Addy

Web-based App

We crafted the first-of-its-kind “Wine and Where” digital wine finding app.

We blended personalized pairings of New Mexico’s finest wines and most unforgettable destinations.

We inspired thirsty travelers to embark on a real-life, wine-fueled New Mexico adventure.