The Big Idea

Change the conversation. Open a dialogue about Santa Fe’s awesome food, art, and outdoor experiences, and let audiences discover the magic for themselves.

5-year high
Tourism revenue
Facebook fans in one year
Annual occupancy rate
Website traffic during peak season
Annual website traffic from top ten target markets
Email open rate

We made Santa Fe the ultimate “choose-your-own-adventure” destination.

We turned a beloved 89-year old local experience into a global phenomenon.

The Smackdown contest page brought in over 27,000 visitors tallying more than 20,000 votes during the inaugural competition.

We put a whole new generation of travelers under Santa Fe’s spell.