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The Big Idea
Change the conversation. Open a dialogue about Santa Fe’s awesome food, art, and outdoor experiences, and let audiences discover the magic for themselves.
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We made Santa Fe the ultimate “choose-your-own-adventure” destination.
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We turned a beloved 89-year old local experience into a global phenomenon.
The Smackdown contest page brought in over 27,000 visitors tallying more than 20,000 votes during the inaugural competition.
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We put a whole new generation of travelers under Santa Fe’s spell.
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