The Big Idea
Change the conversation. Open a dialogue about Santa Fe’s awesome food, art, and outdoor experiences, and let audiences discover the magic for themselves.
We made Santa Fe the ultimate “choose-your-own-adventure” destination.
We turned a beloved 89-year old local experience into a global phenomenon.
The Smackdown contest page brought in over 27,000 visitors tallying more than 20,000 votes during the inaugural competition.
We put a whole new generation of travelers under Santa Fe’s spell.