The Big Idea

Change the conversation. Open a dialogue about Santa Fe’s awesome food, art, and outdoor experiences, and let audiences discover the magic for themselves.

5-year high
Tourism revenue
+160%
Facebook fans in one year
+7.2%
Annual occupancy rate
+14%
Website traffic during peak season
+53%
Annual website traffic from top ten target markets
+204%
Email open rate

We made Santa Fe the ultimate “choose-your-own-adventure” destination.

We turned a beloved 89-year old local experience into a global phenomenon.

The Smackdown contest page brought in over 27,000 visitors tallying more than 20,000 votes during the inaugural competition.

We put a whole new generation of travelers under Santa Fe’s spell.