Non-profit Branding and Storytelling for VELA

How does a little known non-profit stand out in a sea of kindhearted organizations?

The Challenge

VELA was a limitless resource for families of children with special needs, but folks weren’t understanding the non-profit’s larger purpose.

The Big Idea

Ignite a new flame. Rebuild VELA’s image to embody its empowering spirit and cut through Austin’s non-profit noise.

We connected outsiders to the families behind the cause.

We told the non-profit’s story through real-world outcomes.

We helped create a community where every kiddo can thrive.