Awareness Campaign for Texas Health and Human Services

What turns a global virus scare into a statewide awareness movement?

The Challenge

With health experts around the world buzzing about Zika, Texans needed to protect themselves before the mosquito-borne virus hit home.

Vela
Art Can

The Big Idea

Villainize the virus. Unite audiences against this unwelcome enemy by building a Texas-tough Zika defense.

We demystified the very real dangers of the Zika virus.

We localized the unsettling nature of virus-carrying mosquitoes.

We gave Texans the motivation and tools to stave off Zika.