The Big Idea
Villainize the virus. Unite audiences against this unwelcome enemy by building a Texas-tough Zika defense.
We demystified the very real dangers of the Zika virus.
![](https://tkoadvertising.com/wp-content/uploads/2018/01/zika-rural-billboard-english.jpg)
We localized the unsettling nature of virus-carrying mosquitoes.
We gave Texans the motivation and tools to stave off Zika.
![](https://tkoadvertising.com/wp-content/uploads/2018/01/zika-city-billboard-spanish.jpg)