The Big Idea

Craft a culture of belief. Crystalize art’s profoundly positive impact on student success and the Texas economy.

95%
:30 English video completion rate
96%
:30 Spanish video completion rate
28,000
Pageviews during campaign
3,800
Letters submitted by parents
15%
Spanish-speaking users
2
Austin Addys Wins

We let 3 young artists ignite an essential conversation.

We gave parents to power to maximize their kiddos’ potential.

We galvanized a statewide army of arts education advocates.