The Big Idea
Validate our customers’ work-life experience with cultural and industry relevance. Build the brand around the unique shared values of our audience: quality, pride, hard work, family, and culture.
![](https://tkoadvertising.com/wp-content/uploads/2020/04/clavos-social-mockup-scaled-1.jpg)
We showcased the heroes behind our products.
We offered solutions to meet our customers where they are.
We created a visual style that celebrates our customers’ professional and personal pride.
![](https://tkoadvertising.com/wp-content/uploads/2020/04/clavos-branding-mockup-edit-scaled-1.jpg)