The Big Idea

Validate our customers’ work-life experience with cultural and industry relevance. Build the brand around the unique shared values of our audience: quality, pride, hard work, family, and culture.

24%
Increase in year-over-year sales
200%
Increase in online shopping sessions per quarter
3x
Average spend-per-online-transaction over previous year
352%
Increase in daily social media reach
208%
Increase in Facebook post engagements
954%
Increase in organic social media video views

We showcased the heroes behind our products.

We offered solutions to meet our customers where they are.

We created a visual style that celebrates our customers’ professional and personal pride.